Dari Bantuan Terfragmentasi Ke Tata Kelola Terpadu
Kolaborasi Multi-Pihak untuk UKM Pariwisata Kreatif
DOI:
https://doi.org/10.35967/njip.v24i2.803Kata Kunci:
Multipihak, Sektor Pariwisata, Usaha Kecil dan Menengah, Model BantuanAbstrak
The purpose of this study is to develop an integrated support model for small and medium-sized tourism companies that involve multi-stakeholder engagement. This study identifies the mentoring models needed by SMEs in the tourism sector in Guci Hot Springs Tourism and Tegal Regency and navigates mentoring strategies that suit their needs by incorporating multi-stakeholders. This research uses a qualitative approach with a case study of SMEs in the Guci Hot Springs tourist area, Tegal Regency. Focus groups and in-depth interviews with SMEs in the tourism industry are used to collect data. We analyzed 20 informants representing the SMEs sector in Guci Hot Springs consisting of fashion, culinary, and craft SMEs. Based on the qualitative data analysis conducted, the results of the study stated that the integrated assistance model includes substantive points such as marketing development, business licenses and SMEs business entities, social media and information technology, and financial management. For more effective assistance, stakeholder involvement is urgently needed. This study shows that stakeholders need their roles and capacities to coordinate knowledge, management, and entrepreneurial spirit among SMEs in the tourism sector. As a result, the findings of this study advance the understanding on how small businesses in the tourism industry can engage multiple stakeholders using integrated mentoring strategies.
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